Dave Chase wrote a follow-up piece to his “Five Fatal Flaws that are Killing Local Internet Plays” post on NewsInnovation.com. It’s his prescription for fixing the flaws outlined in the earlier post. It’s titled Ten Point Plan to (Re)building a Successful Local Media Salesforce. He draws from principles that are a part of Altus’ Sales Process Optimization practice.
Tags: altus alliance, local Internet, media sales, Sales Process Optimization, Seattle P-I, seattle startups, seattle technology