Altus partner, Dave Chase, will be the featured keynote speaker at the “Joining the Conversation” event in Memphis on May 28. The Memphis Daily News interviewed Chase in advance of his speech.
Chase will speak about how all businesses are essentially publishers these days. As both a longtime marketing executive and a publisher, he’ll lend his experience as a publisher to these new “publishers”. Included in his speech will be topics heretofore thought of as a publisher’s responsibility but have parallels for businesses of all sizes in their marketing. These include the following:
- Editorial planning
- Breaking News
- Content as marketing
- Metrics & Analytics
He’ll wrap up highlighting the opportunities in what Jeff Jarvis calls The Great Restructuring. He’ll highlight businesses that have taken advantage of past economic downturns and built some of America’s most successful companies.