I blogged earlier about how Delve Networks used the Obama inaugural as a great example of one of their features to build buzz for their offering. They did another smart thing yesterday. One of their competitors, Maven Networks, had been acquired by Yahoo and was reported to be shutting down and they pounced on the story.
They must have caught wind of the impending news because as soon as news broke on Techcrunch they announced a Maven Networks shutdown bailout program. It’s clear they had their ducks in a row as when one Googles “Maven Networks” or “Maven Networks shut down“, the top results include the story on their offer to Maven Networks customers being abandoned by Yahoo.
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