According to Forrester, a webpage is 50 times more likely to show up on the first page of search results if there is video on that page. It’s no wonder that Altus client Delve Networks is seeing its business grow dramatically. Altus partner, Dave Chase, had an article published in iMediaConnection sharing his insights on how YouTube is useful as a starting point for online marketing but has several shortcomings. For example, Chase was working on a presentation and wanted to highlight GE’s Ecomagination image campaign. The first video search result was on Metacafe and had the GE image video juxtaposed with an ad for a video game with very prominently displayed scantily clad women. We doubt this was the image GE hoped to convey.
Read more about tips for marketing beyond YouTube with video.
Article Highlights:
- comScore figures indicate that 21.4 billion videos were watched in the U.S. — up 88 percent from a year ago
- A good video platform enables essentially infinite customization of the player
- Modern video platforms can aid greatly in facilitating video SEO