Archive for October, 2009

Sesame Communications posts 47% year over year growth

Friday, October 16th, 2009

We are pleased to report that Sesame Communications who we have worked with over the last year is being recognized for their great revenue growth over the last year. At a time when “flat is the new up”, growing by nearly 50% is very impressive and we are happy to be associated with them.

The following is the press release they put out on the wire today:

Today Sesame Communications, a dental industry pioneer in online patient connection management, has been recognized by the Puget Sound Business Journal (PSBJ) as one of the 100 Fastest-Growing Private Companies in Washington State for 2009. The selection was based on the company’s level of net revenue growth over the past three years. The PSBJ and RSM McGladrey accounting firm conducted research to verify the company’s net revenues and growth rate. Sesame was honored at the PSBJ’s October 15th evening reception as one of Washington’s fastest-growing businesses, and featured in the October 16th issue of the Journal on newsstands today.

“The tougher economy, increased competition among clinicians, and a strong patient preference to interact with service providers online have all accelerated the adoption of the Sesame 24/7 Suite of services,” said Frith Ann Maier, CEO of Sesame Communications. “Dentists now see that being online means being in touch with patients where they spend their time.”

This recognition comes on the heels of Sesame’s endorsement by the Washington State Dental Association as its preferred online service provider. With over 2.7 million patients around North America getting information from their dental professionals through Sesame’s email services and online information access portal, the company expects to continue its growth pattern.

An emerging growth company, Sesame has steadily built its market penetration with substantial year-over-year growth and sustained profitability since its inception in 2000. In 2008, the company posted 47% revenue growth and its pace has accelerated in the first half of 2009. Sesame has anchored its growth in a comprehensive suite of solutions helping dentists effectively connect with patients, ultimately translating to practice profitability. Sesame’s service offerings for dental providers include high scoring patient appeal rated websites and search engine optimization, 24/7 information access, electronic patient feedback mechanisms, appointment reminders, online doctor-to-doctor collaboration, as well as online marketing modules. For more information about Sesame’s services, go to: www.sesamecommunications.com

Stop Annoying Your Customers: Evolve to Marketing with Meaning Instead

Friday, October 9th, 2009

The title of this post is the name of a new book from Bob Gilbreath. Bob is the Chief Marketing Strategist for a well-regarded ad agency, Bridge Worldwide. He captures how the world of marketing is shifting from a push-based — “Interrupt, Tell & Sell” — to a pull-based mode of marketing. This is marketing that people desire to interact with.

Altus partner, Dave Chase, delves into this further in an iMediaConnection.com article titled “Social, meaningful marketing through online video“. It’s worth a read.

Article Highlights:

  • Online video is providing new ways to “market with meaning”
  • Educational video has been embraced by companies whose product explanations require more than 30 seconds
  • The increasing overlap between social media and video is driving increased levels of consumer engagement