The title of this post is the name of a new book from Bob Gilbreath. Bob is the Chief Marketing Strategist for a well-regarded ad agency, Bridge Worldwide. He captures how the world of marketing is shifting from a push-based — “Interrupt, Tell & Sell” — to a pull-based mode of marketing. This is marketing that people desire to interact with.
Altus partner, Dave Chase, delves into this further in an iMediaConnection.com article titled “Social, meaningful marketing through online video“. It’s worth a read.
Article Highlights:
- Online video is providing new ways to “market with meaning”
- Educational video has been embraced by companies whose product explanations require more than 30 seconds
- The increasing overlap between social media and video is driving increased levels of consumer engagement