The presentation embedded below is the keynote presentation given by Altus Alliance partner, Dave Chase, at the Join the Conversation event earlier this year.
The presentation was given at the Join the Conversation event in May 2009. All businesses are essentially publishers these days. As both a longtime marketing executive and a publisher, Chase shares his experience as a publisher to these new “publishers”. Included in the presentation are topics heretofore thought of as a publisher’s responsibility but have parallels for businesses of all sizes in their marketing. These include the following:
* Editorial planning
* Breaking News
* Syndication
* Content as marketing
* Metrics & Analytics
This shows how a marketer thinking like a publisher can cost effectively communicate with their community.