Archive for 2010

Portland Business Executive Kermit Yensen Joins Altus Alliance

Thursday, July 15th, 2010

Portland Business Executive Kermit Yensen Joins Altus Alliance to Provide Sales and Business Development Traction Services to Oregon Companies

Seattle – July 15, 2010 – Altus Alliance, the Pacific Northwest’s leading revenue traction firm focused on startups and new ventures within larger companies, announced today that Portland business executive Kermit Yensen has become a partner and will lead the expansion of the company’s sales and business development traction services in Oregon.

Yensen brings to Altus Alliance over thirty years of executive, marketing and sales leadership at Oregon-based technology companies, including Massini Group, iMove, Tektronix, Pi Systems, and Hewlett-Packard. During his most recent tenure, as Chief Executive Officer of B2B database marketing firm Massini Group, Yensen provided overall leadership, with hands on involvement in company marketing and sales initiatives, resulting in 3x growth of revenue and strong profitability.

Prior to Massini Group, Yensen served as CEO of iMove Corporation, where he closed two rounds of financing and launched the first portable spherical video camera. He also held the position of Vice President of Worldwide Marketing for the Measurement Business Division of Tektronix, and served in a number of product marketing positions at Hewlett Packard, including Director, Product Marketing and Director, European Marketing Center.

“Kermit offers our clients the perspective of a seasoned start-up CEO, along with sales and marketing expertise to help them drive revenue growth,” said Dave Jones, Managing Partner at Altus Alliance. “This is exactly the skill set we want to bring to our practice in Oregon.”

In his new role, Yensen will help technology and healthcare companies in Oregon accelerate revenue traction through implementation of Altus Alliances’ core service offerings: Market Driven Baseline, Business Development Traction, and Sales Process Optimization.

“Altus Alliance has a successful, proven methodology for enabling revenue growth among early stage and growth stage companies, including more established companies moving into new market sectors. The methodology and partners fit well with my background, and I am looking forward to introducing Altus Alliance to the Oregon business community,” said Yensen, Partner at Altus Alliance.

Yensen earned a Masters of Business Administration from Harvard Business School and has a B.A. in Economics from Denison University.

About Altus Alliance

Seattle-based Altus Alliance is the Pacific Northwest’s leading revenue traction firm serving new ventures with customer-driven sales strategies executed through direct or channel sales results, cost-effective sales processes and structure, and placement services. Since 1999, Altus Alliance has accelerated revenue at over 75 public and private companies, including DocuSign, All Star Directories, AdReady, Netscape, Bloomberg Financial, and Sony. Altus Alliance partners each have a proven track record of start-up success as well as Fortune 100 experience at such companies as Apple, Dell, IBM, Intel, HP and Oracle. Altus stands behind its work with a highly leveraged business model based on compensation for revenue impact or direct delivery.  For more information visit www.altusalliance.com, email info@altusalliance.com or call 206.438.1890.

Media Contact: Annie Eissler, Mixtur, annie@mixtur.com, 206.965.9505, x2238

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Altus Alliance Hits $100 Million Milestone

Tuesday, June 15th, 2010

Seattle-based sales and business development traction firm Altus Alliance surpasses $100 million in revenue generated directly for “new venture” clients

Seattle, WA – June 15, 2010 – June marks a major milestone for Altus Alliance, the Pacific Northwest’s leading revenue traction firm focused on startups and new ventures within larger companies. This month Altus Alliance surpassed $100 million in revenue generated directly from the sale of products and services on behalf of its outsourced sales and business development clients. In addition, the firm has contributed another $150 million in revenue indirectly for clients through alliances and proprietary sales process optimization practices.

“Altus helped us define our target customers and close most of our key accounts, “ said Mark Vrieling, CEO of ScreenPlay Inc. “Within a few quarters we transformed a bi-product of our core offering into a significant revenue contributor that later eclipsed our other offerings.”

Since launching in 1999, Altus Alliance has helped over 75 startup, technology and healthcare clients accelerate revenue traction through three core service offerings, including:

  • Market Driven Baseline: Developed in collaboration with ex-Veritas CEO Mark Leslie and Stanford University, Altus Alliance’s Market Driven Baseline service leverages the principles of the Sales Learning Curve to validate product and go-to-market assumptions during the initial sales effort and before a company incurs the high cost of deploying a sales force.
  • Business Development Traction: With decades of both Fortune 500 and startup experience under their belt, Altus Alliance partners and associates validate a sales and market strategy by managing the sales process and closing direct deals and partnerships leading or along side the management team.
  • Sales Process Optimization: By implementing proven sales process methodologies, institutionalizing those sales processes and then creating a winning selling environment, Altus has helped many companies build, re-engineer, or fine-tune their sales organizations.

“Altus Alliance’s business development and sales services, whether through our consultative practices or hands-on engagements, have helped 75 new ventures gain revenue traction while mitigating execution risk,” said Dave Jones, Managing Partner at Altus Alliance “New ventures must constantly evolve in response to market feedback and rarely have the time or resources to maximize their odds of success on all fronts. Altus’ leveraged business model, grounded in revenue delivery versus high fees, offers new ventures experience, best practices, and top line results that they might not otherwise be able to afford. With a proven process and team in place, our clients are able to grow revenue from a solid foundation.”

“All Star’s revenue grew to $37 million while working with Altus Alliance. By implementing their scalable sales management practices and methodologies focused on tracking, accountability and compensation, we improved sales by over 35% in a complex and rapidly growing environment,” said Doug Brown, President and CEO, All Star Directories.

About Altus Alliance

Seattle-based Altus Alliance is the Pacific Northwest’s leading revenue traction firm serving new ventures with customer-driven sales strategies executed through direct or channel sales results, cost-effective sales processes and structure, and placement services. Since 1999, Altus Alliance has accelerated revenue at over 75 public and private companies, including DocuSign, All Star Directories, AdReady, Netscape, Bloomberg Financial, and Sony. Altus Alliance partners each have a proven track record of start-up success as well as Fortune 100 experience at such companies as Apple, Dell, IBM, Intel, HP and Oracle. Altus stands behind its work with a highly leveraged business model based on compensation for revenue impact or direct delivery.  For more information visit www.altusalliance.com, email info@altusalliance.com or call 206.438.1890.

Media Contact: Annie Eissler, Mixtur, annie@mixtur.com, 206.965.9505, x2238

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Webinar: 8 Demand Generation Best Practices

Tuesday, February 9th, 2010

One of the best-of-breed firms Altus works with is Heinz Marketing led by Matt Heinz. As Altus partner, Dave Chase, has stated “I’ve had hundreds of people work for me in my career. Matt is hands-down the best marketer I’ve ever had work for me.” Thus, when Matt puts on a webinar like this one, we strongly encourage you to attend or to have the appropriate folks attend who this topic would be relevant for..

Ever wondered why some SaaS businesses are achieving record sales, while others flounder?   The difference is not the economy, and rarely their industry.  The difference is strategy & execution that begins with effective demand generation that segues into the sales conversion process where Altus has focused most of its attention. Examples in the webinar come from companies that had record 2009 revenue. In some cases, they were struggling until they hit on the right demand generation process.

Click here to register.

Here is how the Matt described the event:

In this Webinar, you will learn:

- Which marketing channels are working, and which aren’t

- Compelling offers that generate leads AND closed sales

- How companies are generating sales-ready leads from the social Web

- How to get started with nurture marketing today (without new tools or content)

- Specific case studies from some of the SaaS industry’s most successful marketing & sales campaigns

PLUS, each attendee will receive a demand generation audit checklist, specifically prepared to help you evaluate your current demand generation strategy and make immediate changes to improve performance, response and revenue.

Join us Thursday, February 18th, at 10:00 a.m. Pacific.  Click here to register.

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