Revenue Traction in a Startup World

 Genesys Conferencing, provides audio, data, video and Web-based conferencing services around the globe from local offices in 21 countries in the Asia/Pacific region, Europe, and North America. The company’s meeting center service enables companies to use desktop computers to perform interactive meetings that combine audio and video over the Internet. Genesys also provides managed services for large organizations wishing to outsource the logistics of their big teleconferencing events.

Callvision was selected among more than a dozen vendors that bided for this contract. Altus provided both senior level contacts and strategic guidance in the sales process. This was a strategic win for Callvision because it will enable the company to successfully launch their efforts in the EU with a strong reference account.

ScreenPlay Incorporated in Seattle has been in the business of creating and supplying video environments for large retailers for over 15 years. With the penetration of Broadband and the Internet across business and in 50% of US homes, ScreenPlay is expanding its video offerings to Online. Now more and more consumers are searching online for their entertainment needs. And, recent research has revealed that movie trailers are the #1 source of online entertainment with the majority of viewers purchasing 5+ movies, every month. In addition, Music Videos are becoming a large component of the music industry which are also becoming compelling content online.

With ScreenPlay’s extensive catalog of movie clips and music videos, Altus Alliance was able to develop a business model for the online market and drive their initial foray into this new market. After only a short period, the streaming group has achieved profitability and is supplying some of the largest brands on the Internet with movie clips and video content. Companies such as the Target, BestBuy, and Blockbuster are enhancing their retail experience and sell through by adding video to help inform the consumer before the purchase. Online entertainment sites such as Amazon’s Internet Movie Database (IMDb), MTV, VH1 and leading newspapers like NY and LA Times are each expanding their editorial and entertainment coverage with ScreenPlays video content and delivery infrastructure.

 After extensive research, due diligence and product demonstrations, Callvision and Altus convinced Bell Canada to replace their existing customer facing applications with the Callvision product suite. This was largest win for Callvision since its inception. The Callvision product suite will be used by all of Bell’s 400,000 business customers and will be Bells key strategic customer facing initiative for 2004. Both Callvision and CGI were very pleased by the strategic sales and positioning provided by Altus Alliance throughout the sales process to secure this major deal. Callvision competed with a host of players including Amdocs, IBM, and Cognos.This deal will provide a smooth path for Callvision to gain access to large tier 1 enterprise telecommunication customers globally.

Widemile (formerly Memetic Systems) has been chosen by Napster to assist in increasing customer loyalty, subscriptions, and conversions. Napster is the world’s most recognized brand in online music. Napster has extensive content agreements with the five major record labels, as well as hundreds of independents. Napster delivers access to the largest catalog of online music, with more than 500,000 tracks spanning all genres from Eminem to Miles Davis. Widemile was chosen based on its flexible business approach, partnership model, history as a quality service provider, and its ability to meet the fast paced needs of the music industries music release schedules.