One of the best-of-breed firms Altus works with is Heinz Marketing led by Matt Heinz. As Altus partner, Dave Chase, has stated “I’ve had hundreds of people work for me in my career. Matt is hands-down the best marketer I’ve ever had work for me.” Thus, when Matt puts on a webinar like this one, we strongly encourage you to attend or to have the appropriate folks attend who this topic would be relevant for..
Ever wondered why some SaaS businesses are achieving record sales, while others flounder? The difference is not the economy, and rarely their industry. The difference is strategy & execution that begins with effective demand generation that segues into the sales conversion process where Altus has focused most of its attention. Examples in the webinar come from companies that had record 2009 revenue. In some cases, they were struggling until they hit on the right demand generation process.
Click here to register.
Here is how the Matt described the event:
In this Webinar, you will learn:
- Which marketing channels are working, and which aren’t
- Compelling offers that generate leads AND closed sales
- How companies are generating sales-ready leads from the social Web
- How to get started with nurture marketing today (without new tools or content)
- Specific case studies from some of the SaaS industry’s most successful marketing & sales campaigns
PLUS, each attendee will receive a demand generation audit checklist, specifically prepared to help you evaluate your current demand generation strategy and make immediate changes to improve performance, response and revenue.
Join us Thursday, February 18th, at 10:00 a.m. Pacific. Click here to register.
