Too often, great products and services die on the vine because they aren’t able to gain revenue
and market traction. As one of the most successful tech entrepreneurs of the last 20 years
(Mark Leslie, founder and former CEO and Chairman of Veritas) stated, “the risk with startups
has shifted over the last 10 years from a technology execution risk to primarily a go-to-market risk”.
Young businesses come to Altus Alliance to ensure they gain the revenue and market traction they need
to reach what we call the Revenue Inflection Point (i.e., when revenue momentum will sustain a company).
We aren’t “y’otta consultants”. Many entrepreneurs have seen these characters who state “y’otta do this,
y’otta do that” but lack the desire, know-how and track record to roll up their sleeves side by side with
the entrepreneurs to achieve the Revenue Inflection Point they all desire. What sets Altus Alliance apart
is applying our knowledge and a track record of how to take fledgling products to market with aligned
financial interests in sync with the founders/investors of these great young companies.
All Altus partners have worked as senior execs in Fortune 100 companies (e.g., Accenture, APL,
Apple, Dell, IBM, Intel, Microsoft and Oracle) and founded/managed startups (e.g., Netscape, Onvia,
Qpass, Dimension X, Viant, and CitySearch). This gives Altus the ability to understand the urgency
of a startup while also understanding the workings of large corporate operations and how to effectively work with them.
