Altus Conversation with a Sales CRM Expert


The demand and usage of CRM tools continues to increase and is projected to double in market by 2030. CEOs and sales leaders want to create systems that help their teams drive more predictable processes and sales management. However, with the plethora of tools and services in the market, it is often difficult to figure out what they need and how to implement. So, what does sales CRM solutions look like for growth stage companies?

In this content series called Altus Conversations, we interviewed Kevin Ascher, Managing Director at Acoustic Selling.  Acoustic Selling is a Sales CRM and Strategy Consultancy.  Kevin shares his insights on what his customers are looking for and need as well as his thoughts on best practices.  His focus is on helping growth stage companies ($1M-$50M ARR) become more efficient through data-centric and effective process driven approach.  Key focus of tools like Salesforce and Hubspot is to help sales and marketing teams align and scale faster.   Altus Alliance often engages with customers on recommending sales tools and systems, so we appreciate Kevin “text chatting” with us.


Altus Conversation with Kevin Ascher


How Altus Alliance Can Help

In an ever-evolving business landscape where the art of marketing and sales is no longer enough, Altus deploys the science that will give you a necessary edge. We will help you identify the right prospects, develop your marketing and sales structure, and assure high quality revenue strategies, processes, KPIs and technologies are in place so that your business succeeds.

Whether you want to identify new market opportunities, break into new verticals, revise your marketing GTM, set up an inside sales organization, optimize your current sales processes or contract interim sales or marketing leadership, Altus is ready to help. Take the next step to assure your organization is as effective and efficient as possible, Altus has the experience, revenue leaders and methodologies to take you there.


Kyoo Kim | Managing Partner

Kyoo has over 20 years of driving revenue impact in Media, Adtech/Martech, and SaaS based tech companies. He has been an executive at enterprises such as Microsoft and NBC, as well as emerging companies and startups such as Marchex, Mixpo (acquired), and MSNBC.com Joint Venture.

His key areas of focus and expertise include sales leadership, revenue operations, customer solutions, GTM strategy, and sales enablement. Kyoo is a mission-driven, results-oriented leader who relishes the opportunity to merge technology and data with creative problem solutions to drive innovation, GTM playbooks, and revenue growth. Collaboration, Challenger Mindset, Curiosity, and Creativity best describe his leadership and consulting approach.

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Revenue Growth Strategies for Modern Selling with James Hayden